Prime Energy is not recommended for children under the age of 18, women who are pregnant or nursing or individuals who are sensitive to caffeine.” On the company’s website, a fact page states, “Prime Energy contains 200mg of caffeine, per 12 oz. Bracho-Sanchez said.ĬNN has reached out to Prime for response. “What this drink is giving you is a caffeine rush, it is a high, followed by a crash,” Dr. Bracho-Sanchez said high amounts of caffeine can cause children to have headaches, jitters, anxiety, nervousness, and sleeping problems. Speaking at the same news conference, Dr. “Kids see it on their phones as they scroll and then they actually have a need for it.” “Prime is born from the reels of social media and the enigmatic world of influencers,” Schumer said. Here’s the other problem, most parents haven’t even heard of this stuff that their kids are begging for.” Speaking at a news conference in New York on Sunday, Schumer said, “This stuff called Prime … at just 12 ounces Prime has an eye-popping level of caffeine and that’s giving parents and doctors the jitters for the kids that are targets. Schumer claimed marketing for the beverage is tempting for minors. The company does not recommend the drinks for anyone under the age of 18, according to information on its website. He warned parents the drink is gaining popularity on social media. Schumer said cans of Prime Energy drinks contain more than double the caffeine of a can of Red Bull and six times more caffeine than a can of Coca-Cola. Senate Majority Leader Chuck Schumer has called on the US Food and Drug Administration to investigate the high caffeine content of Prime Energy drinks, which he claims are being targeted to children as “one of the summer’s hottest beverages for kids.”
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